Remember my Name: Author Branding

June 26, 2014

Last week I had the opportunity to share some of my author branding successes with a fabulous group of Queensland writers, alongside successful authors Karen Tyrrell and Amy Andrews thanks to Queensland Writers Centre.

Author Branding

 

 

 

 

 

 

 

Now I’d like to share them with you.

SO WHAT IS “BRAND”

 A brand is a product or service that is publicly distinguished from other products and services so that it can be easily communicated and marketed.

Further:

Branding is the process of creating and disseminating the brand. Branding can be applied to the entire corporate identity as well as to individual product.

This means you can brand 1) YOU and 2) YOUR BOOK/S

 Let’s look at how I did this…

Firstly I worked with website designer and photographer to create a ‘core message’ that I was a hard-boiled crime writer (with a gun) and that I didn’t write ‘cosy’ crime. You may have the talents or know someone who does to help you with this.

Then I continued this core message in my graphic book covers.  They reinforce the brand of hard-boiled crime.

Finally I created an author platform to disseminate my message.

 WHAT IS “AUTHOR PLATFORM” ?

 Platform, simply put, is your visibility as an author.

 Here is a list of some of the Building Blocks of a Platform – you can see that platform is more than just an online presence. You may not use all of these but I will show you some of the ways that I have…

•       A website and/or blog with a core message and access to YOU the author and your books

 Have a browse through the Home page of my website. You’ll see that is continues the core message and also has:

  • A Menu with

- Meet the Author – info on me and where you can find me

- Contact Me – email me and subscribe to mailing list

- Visit the Library – access to books (and free excerpts)

- Go Behind the Scenes – photos and news stories about me

- Read Lea’s Blog – writing advice, appearances, guest blogs and articles

  • Hot buttons for easy access to important information and freebies
  • Links to social media pages

 

  • Spread the word on social media – Facebook, Twitter, Linked In and the like

Continue the core message on your social media pages. My Facebook background is a crime scene. Create a presence on social media but follow the rule of thumb that for every 10 posts only one should be directly selling your book. Let people know about you and post and blog on topics related to your book or the craft of writing. Set up a mailing list to let interested readers know what you are up to.

  • Individuals of influence that you know who can help you market at no cost to yourself, whether through blurbs, promotion, or other means

Writing is a business of making contacts – get to know other authors and industry people. Many have re-blogged my message and posted pics of us together at events. Don’t be afraid to network and mention to everyone you meet that you’ve written a book. This can lead to all sorts of opportunities. I mentioned it in conversation at corporate event and my book was recommended to a corporate women’s book club who not only all purchased and read it, but rated it at their monthly dinner to which I was invited as their guest author.

  • Membership in organizations that support the successes of their own 

I belong to several writing groups who not only provide me with encouraging support but also help to spread the word to their writing and reading networks.

  •  Media appearances and interviews—in print, on the radio, on TV, or online

Put together a media pack for your book including promotional material and a media release and send it out to everyone you can. This has led to me being reviewed on radio and online, having a guest appearance on radio and I have had stories about my books appear in print media.

  • Public speaking appearances – readings, presentations, workshops

 The industry offers numerous opportunities to volunteer and give back to writers. Get involved by volunteering at festivals, offering to talk at schools and libraries, and appearing on ‘expert’ panels. These are not only wonderful ways to share your learning and experiences with fellow writers, but also to build your loyal following of readers. I increased my appearances by pitching seminars and courses – I have appeared on panels and seminars, and recently was contacted via Linked In to present a workshop at a writing festival.

Give it a go – what have you got to lose? Let me know how you go…

Lea

 

Comments

8 Responses to “Remember my Name: Author Branding”

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  3. Lea on June 29th, 2014 5:34 pm

    Thanks. My Twitter handle is Leascottcom :)

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Lea Scott